Corporate Identity For
Shama Pack Solutions
Shama Pack Solutions needed a brand identity as reliable and refined as the packaging solutions they provide. The goal was to create a clean, memorable logo that speaks to both innovation and sustainability.
The logo mark is a clever fusion of the initials S and P, shaped to form a strong yet smooth visual balance that reflects both structure and flexibility—key traits in quality packaging. The earthy, warm terracotta color palette was intentionally chosen to represent eco-friendliness, trust, and professionalism.
What sets this branding apart is its versatility: from coffee carriers to tote bags, umbrellas, bedding, and beyond, the logo maintains its strength and clarity across every application. Whether printed, embroidered, or embossed, it holds its identity with elegance and consistency.
This identity system not only elevates the Shama Pack brand—it unifies every customer touchpoint with a mark that’s simple, bold, and instantly recognizable.
Brand Guidlines
Stationary Design
Stationary Design
A strong brand identity doesn’t stop at the logo—it lives and breathes through every detail, including the stationery. For Shama Pack Solutions, I developed a cohesive stationery design system that extends the brand’s essence into every touchpoint of professional communication.
The business cards are designed with impactful simplicity, pairing a bold logomark with generous whitespace for a refined, confident presence. The letterheads balance professionalism with personality, making every message feel intentional and on-brand. The folder design adds a tactile experience, offering a premium feel while being functional and brand-forward.
Real-World Mockups That Bring the Identity to Life
A great brand doesn’t live only on paper—it comes alive in the everyday world. To demonstrate the flexibility and strength of the Shama Pack Solutions identity, I created a diverse range of real-world mockups that show how the logo performs across different products, materials, and contexts.
The tote bag and umbrella illustrate how the logo remains clear and recognizable in motion, whether on city streets or in inclement weather. The bedding mockup is a creative touch—extending the brand to hospitality or home-related uses, reflecting warmth and trust.